Index Social Media Posts Last Update When you are using social media platforms to promote your business, more exposure is always better. Sometimes, however, you may feel as though your posts are invisible. If you aren’t getting much engagement, or if your engagement rate is not reflected in your organic traffic, it may be time…
Chrome Extensions for SEO Last Update Did you know that there are many specialized Chrome extensions for SEO? Search engine optimization is an invaluable tool to ensure that your website is among those that search engines show. It can reduce the need for advertising, bringing your site traffic from people who are truly looking for…
How To Use Storytelling Last Update Although some business owners believe that marketing is all about spending enough money for advertising, the truth is that you can accomplish a lot, even without a huge marketing budget. The trick is to engage your audience and make them care about your message. However, if you want to…
SEO Skyscraper Technique Last Update The Skyscraper Technique has been around in the SEO world for quite a while. It was coined by Brian Dean of Backlinko and it became popular among SEO practitioners. Why so successful? The answer to that question is this guide. We’ll explain what the Skyscraper Technique is, how it works…
SEO Strategies Last Update When it comes to running a business, there’s a lot involved. From looking after sales, employees, and customers, it can be hard for you to get ahead and work out key areas that can boost your long term sales. When you take your business online, however, this is an entirely new…
Last Update Just because you’re running a business, it doesn’t mean that you don’t need the services of a digital marketing agency. If there’s any aspect in your business that you should spend on the most, this has to do with marketing. Specifically, the focus is on digital marketing since the trends are getting more…
In SEO, as in life, we sometimes have a tendency to over-complicate things. Even when you’re just learning about SEO, it’s easy to get wrapped up in complex theories. But while you’re investigating things like how Google values social media, also be prepared to grab some of the low-hanging fruit. Getting your header tags right…
Conversion rate optimization, or CRO, refers to practices and techniques that are used to increase the number of users that reach your landing pages and convert into paying customers. It’s a wide field with a lot of different practices, but there’s a major divide here: mobile and desktop users. The techniques that work for a…
There are plenty of web hosting companies out there, so many that you may never get to review them all before making a decision. The situation is even more tragic if you are a blogger on a budget, because you need servers that are both reliable and reasonably priced. Here is a short review of…
le Liz via Compfight Are you afraid of your weaknesses? People see weakness as something to avoid at all costs, something to get rid of because it brings shame to their lives. If we had to listen to Seneca when he wrote that “All cruelty springs from weakness”, then yes, we should fear weakness. But…
Ello.co was on everybody’s mouth in 2014. Someone even ‘dared’ to say the newborn social network would replace Facebook in the long run. Ello was born from the dream of a group of artists and designers who wanted a minimalist, essential social network that respects user privacy and doesn’t sell ads — a dream for…
Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty of myths around the role of TLDs and domain names…
It’s a tough nut to crack for bloggers, businesses and brand managers. Online reputation is totally outside of control — it’s in the reader’s and customer’s hands, they can push a company to the highest ranks or lead it to sink, online and offline. But does it have to be so tragic? Is reputation really…
You see this often on your partners’ and competitors’ websites. A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements…
It’s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT— What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the…
I know, I know— controversial topic after Matt Cutt’s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the “all nofollow” reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now.…
Technical SEO 101 Last Update It gets tough when you are a total beginner at the technical sides of running your own blog or website. I remember it took me a while to figure out the difference between the .htaccess file and robots.txt Even though I always loved anything IT and computers, the first time…
We had Hass Libre www.HassLibre.com an organic clothing company come to us in need of improving their search engine rankings and presence on the web. Problem: Their problem was that they had a relatively new website, with little traffic and exposure. The wanted us to come in and optimize their website and brand their company…
In today’s Internet world, marketing a startup is a whole new ball game than it was a decade ago. Even 2 years ago, SEO was an easy tactic that was too simple to slip past the sensors of search engines and be a success without a lot of fuss and hassle. Today, however, newer, fresher…
Why Local SEO is Important Last Update When you first walk through the Internet Marketing door, you’re bombarded with so much information it can become a little overwhelming. Sometimes it can takes weeks or even months to figure out who is giving great practical advice, to the wannabes who are just in it to take…
1) Chose your Keywords Carefully Once you have chosen your business and purchased a domain name the next step before submitting your site to search engines is to find useful and relevant keywords. Without this step your website will get lost in the millions of websites competing for your business. To start our keyword research…
1) New directories can become a dominant website in the future Many new web directories are not known by the mass users of the internet, but this is likely to change as the directory becomes a respected and highly visited site. Why wait for the directories that are full of listings, when you can have…
Article writing can be a powerful and valuable tool for websites. Not only are articles informative to readers, but they gain exposure for the authors. This is a win-win situation. Web users can find useful information about a product or service by reading through various articles. The article writers can achieve name awareness throughout the…
There are thousands of forums on the web ranging from any subject imaginable. Forums are a collection of people interested in specific subject collaboration with one another. Forums even have top experts in those fields answering questions and offering advice at no cost. Forums allow for user interaction through question and answer boards. These boards…
Pay per click (PPC) advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that PPC can be quite an exhausting and overwhelming task when it is really broken down. For the most part you can enter your keywords and create…