10 Indispensable SEO Content Writing Tips!
Content Writing Is As Much Of An Art Form As It Is A Skill!
BUT… that doesn’t mean that you can’t write robust, information-packed content that will help you improve your blog or website’s ranking with Google and other major search engines. There are some basic fundamentals which you can implement in your website content, blog post or articles that you submit to Article Directory Submission sites such as EzineArticles.com or GoArticles.com.
These elements will help you improve your search-engine rankings and increase traffic to your website.
Here are 10 principle element SEO Content Writing Tips that will help!
1.) Writing Effective Headlines:
The headlines to the articles you write are crucial… you have less than 10 seconds to attract the user’s attention. Your headline is around “90 percent of the reason anyone will read your ad copy,” so make sure your title is relevant to the content, and will interest the reader enough to pull them in immediately, while clearly explaining the content. Placing your keyword phrase into the headline is also a great idea.
2.) Content is King:
On the Web, content is king and always will be. The Internet is the super-highway for any information you seek, whether you need the address to a restaurant or a new pair of shoes.
No matter what material you write, it has the likely chance to reach a large audience and may benefit your purpose. If you want to increase your websites traffic, then you need to write compelling content to satisfy your readers.
You can choose to write your content in one paragraph, or better yet, arrange your paragraphs using headings which will help your page’s structure and keep your paragraphs organized to stand out from one another. Remember, readers online have a tendency to scan, not read, so breaking your most important topics into Headings or separate bullet points along with short, punchy paragraphs can help your readers.
Whether you are writing information for an article, blog or website, it needs to have well-written content about engaging topics that will most likely be linked to, and shared by other readers… it will also increase your PageRank as well.
3.) Content Writing Length:
There are many opinions out there about the length of content that search engines like. I don’t believe that there is any magical number, but I personally believe that the ideal length would be anywhere from 400 to 1200 words.
Website content writing for article submissions to directories such as EzineArticles.com will suggest an article length of 400-750 words, as it is said in their Editorial Guidelines. It is also a good idea to sprinkle a few variations of your keywords in your content for every 50 to 100 words of writing.
4.) Stay on Topic and Get to the Point:
It is easy to begin writing off topic, drifting on to a subject that is unrelated to the message you are trying convey. “Even if your topic is worthy of a 400 page book, as a writer for the web, you need to keep it short and to the point.” You need to keep in mind that you are writing as a public figure or a business owner, not writing to your personal blog!
There is nothing wrong with adding some personality to your writing, but your main focus should be the message you are trying to send to your readers. While the objective of your website may be to make sales, a website visitor is usually searching for information. If you provide content that is interesting and educational to the reader, your visitor will spend more time on your site, increasing the chances for them to click on the area that generates income.
5.) Use of Keywords in Content:
Keywords play a large and important role in the search engine optimizing of your site… proper keyword density is helpful. But, some writers cram their articles with too many keywords; Google and other major search engines will penalize you for using too many of them… it is called Keyword Stuffing; it also looks unprofessional when your repeated keywords start running together.
Your SEO efforts can include semantic relevant keyword phrases, which are thematically connected words to your main topic keyword phrase… you can place some of these words within your content, as long as it reads natural and makes sense. Your efforts should include Keyword Stemming to gain additional uses of the main keyword phrase, using standard Keyword synonyms to help create a more natural flow to your content, along with the Long Tailed Keyword Phrases to help you target what your Internet searchers are looking for.
6.) Your Biography:
Whether you are writing an article to submit to one of the online directories, or for your website or blog, you will have the opportunity to add your biographical information. Adding information about yourself can be great for your image as a public figure, and another chance for optimizing your site. Be sure to throw a keyword phrase in your biography if given the chance.
7.) The Tag Hierarchical:
When you write content, be sure to use the appropriate tags! Using the proper tag for your writing will show Google and other search engines that your content is well-structured and professionally written leading to a higher ranking.
Use the H1 tag for main heading and the H2 tag for subheadings which is usually descriptive for the main heading tag… these tags determine the levels of importance for your content (follow the link above for a better explanation). Be sure to include keywords or keyword phrases, as describe in #5 above, within all the heading tags you use if possible.
8.) Using Meta Tag Descriptions:
Make sure the content that you write for your website or blog has a Meta Tag Description. Even though the meta description tags are not important to search engine rankings, they are extremely important in gaining user click-through from the search engine result pages (SERPs). Most search engines will only allow the maximum of 160 characters for your description, so be sure to keep it short, and to the point.
If you happen to use WordPress for your website or blog, you can get a plug-in called ‘All in One SEO Pack’ which will enable you to place a Title, Description, plus Keywords right to your post with ease. A great tool to check to see if you’ve fallen with-in the guidelines for your title tag, description tag and keywords tag would be to use the Meta Analyzer Tool.
9.) Write Genuine Content:
You must write fresh content… search engines can punish a site that writes duplicate information that already exists online. Don’t find yourself copying someone’s content then passing it off as your own just to meet a deadline.
10.) Images for your Content:
We humans are of a visual nature… having eye-catching images that are relevant to the content that you are writing about will grab the reader’s attention. You can use DreamsTime.com/free-photos to start a search and find the image that is free of copyright infringement.
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About the Author (Author Profile)
John Engle, known as ‘The Blog Optimizer’, is a Search Engine Optimization Blogging Specialist Taking SEO by Storm! He Specializes in Keyword Research and On Page Optimization. If You are a Busy Entrepreneur that Would Rather Concentrate on What You Do Best, Leave the Keyword Research and Optimization to an SEO Specialist, Hire John as Your SEO Blog Post, On Page Optimizing Specialist.