How Links Can Affect Your SEO!
A quick summary of Links and Their SEO Affect!
If the word “Keyword” is the word that you would hear most often when talking about SEO, then the word link or linking would be the words you’d hear second-most often. Links are the foundation of website communities, and as such they carry as much, if not more weight with search engine crawlers than keywords do.
A web page without links is like an uncharted island. It’s right there in the middle of the ocean, but most people don’t know it’s there. This island could be littered with diamonds, or plants that can heal disease. It doesn’t really matter if no one knows that the island exists!
Can you see where I’m going with this? The same is true with your website… it doesn’t matter how great your website looks, the priceless information that you have, or the services you provide if people can’t find you. Your website without links is as good as the undiscovered island.
Besides the internal links, known as anchor text Links, that connect related articles from page to page, which aid with flat site architecture and help reduce your bounce rate; the first purpose for external links would be to connect your website to other websites with relevant content to yours. In addition, external links provide the method to which traffic to your site is increased… isn’t this a good enough reason to play the SEO game?
Your desire is to increase traffic to your site, which in turn increases your potential for products to sell, the number of sales leads you collect, etc. In short, links can provide increased profit and help your business grow.
There is another reason that links are so important for Search Engine Optimization… there is a type of link that will help increase your sites traffic and SEO, these links are called Backlinks, and are important because they serve as votes for the value of your site.
Closing Comments About Links and SEO
Usually the more inbound links that lead to your site, the more weight a search engine crawler will give the site, which in turn equates to better search engine rankings, especially for search engines such as Google that use a quality ranking factor such as PageRank.
Did You Know…
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About the Author (Author Profile)
John Engle, known as ‘The Blog Optimizer’, is a Search Engine Optimization Blogging Specialist Taking SEO by Storm! He Specializes in Keyword Research and On Page Optimization. If You are a Busy Entrepreneur that Would Rather Concentrate on What You Do Best, Leave the Keyword Research and Optimization to an SEO Specialist, Hire John as Your SEO Blog Post, On Page Optimizing Specialist.