The Google Algorithm Explained!

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Google Algorithm

Understanding the Google Algorithm… or NOT!

The Google Algorithm is the heart and soul of the ever so popular Google search engine. One element of online marketing that has people scratching their head in confusion is the algorithm that actually determines what the Google PageRank should be.

These Google algorithms are proprietary in nature, so few people outside of Google have seen them in their entirety. There is some debate to whether any single person in Google completely understands the entire algorithm used by the search engine… it is that complicated.

Even if you were to see the algorithm, you’d have to be a math genius to understand it. That’s what makes figuring out the whole concept of optimizing for search engines so difficult. Search engines as a whole are very complicated programs, even to the most brilliant mathematical minds.

The algorithm that the Google search engine uses, establishes the baseline to which the web pages are compared for their database. For the Google algorithm, there are more than 200 factors that are used to establish this baseline. Google makes about half-a-dozen changes to that algorithm each week to reflect changes in the way people actually perform searches.

This mysterious baseline that we are talking about varies from search engine to search engine. Some search engines look more closely at links than others do, some look at keyword and context, some look at meta data, but most combine more than one of those elements in some unknown ratio that is completely proprietary.

Closing Comments about the Google Algorithm!

Knowing about this information arms you with knowledge that… if you design your web site for search engines, then you will be playing cat and mouse; but if you design your web site for the people, and make the site as useful as possible for visitors, then you’ll probably remain in all of the search engines’ good graces.

If you are really paying attention to your reader’s behavior when they are on your site, then you won’t always be a step behind the search engine. Eventually, you will be in step and maybe even a little ahead of the game, because a search engine has only one purpose; to provide relevant information to searchers in the manner they want to access it!

I’D LOVE TO HEAR YOUR OPINION… about the Google Algorithm! Please use the comment box down below to leave your thoughts, feedback or questions.

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About the Author (Author Profile)

John Engle, known as ‘The Blog Optimizer’, is a Search Engine Optimization Blogging Specialist Taking SEO by Storm! He Specializes in Keyword Research and On Page Optimization. If You are a Busy Entrepreneur that Would Rather Concentrate on What You Do Best, Leave the Keyword Research and Optimization to an SEO Specialist, Hire John as Your SEO Blog Post, On Page Optimizing Specialist.

Comments (6)

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  1. Amit says:

    This was the perfect and best answer for those who wonder whats Google algorithm and how to comply with it. In fact this makes are our more easier, rather than pleasing search engine robots, please the readers. Hats off to you John. You mind if i call you Johny.

    • John Engle says:

      Thank you for the kind words, and I go by John!

      Thank You for commenting and Have a good day!

      John Engle – The Blog Optimizer!

  2. Hey John,

    You gave the master answer to how googles algorithm determines rank. That is the pages that are the most useful, become the most popular because of the value they provide and the websites that will eventually link to them.

    • John Engle says:

      Hey Matthew,

      I’m glad you found my article useful… thank you for your nice comments!

      I’m guessing that the way technology is going we will never quite understand how the algorithms work, but at least the algorithm is created to level the playing field for all sites on the Web!

      John Engle

  3. I have a strong desire to know about the Google algorithm. I want to gain all the knowledge how it works ,what is main idea behind it,how page ranking is done etc.

    • John Engle says:

      Hi Mr. Google Algorith Forum,

      Unfortunately you will most like never know this information! As I wrote in my article “These Google algorithms are proprietary in nature, so few people outside of Google have seen them in their entirety. There is some debate to whether any single person in Google completely understands the entire algorithm used by the search engine… it is that complicated. Even if you were to see the algorithm, you’d have to be a math genius to understand it. That’s what makes figuring out the whole concept of optimizing for search engines so difficult. Search engines as a whole are very complicated programs, even to the most brilliant mathematical minds.”

      I think we would all like to have a better understanding about how this algorithm actually works, but all we can do is go by the available information that’s given to us.

      Thank You for your comments,

      John Engle

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