Effective Keyword Research | SEO Boost for Content!
Effective Keyword Research is a Must for FREE Search Engine Traffic!
When it comes to search engine optimization, effective keyword research is a must… it will help support your well written content to allow you to be found in the search engine results pages for those searching for your product or service.
If you have been following this site for a while, you will know that I preach to write for the ‘human reader’, not the search engine robot.
You can write the highest quality content, but if it doesn’t contain keyword phrases that people are searching for, your article will not be found in the search engine results pages by the searcher.
The opposite is also true… you can write content that is filled with keyword phrases that searchers are typing into the search engine’s Search box, but if the content isn’t useful for the reader, the search engines will see the pattern through the use of a factor in their algorithm known as ‘User Experience’, and rank you accordingly… you can also get penalized for over optimization if not careful.
Also, some people may lose their creativity for quality content if they base their article around keyword phrases that they have selected. There is nothing wrong with trying this technique, but if the content is NOT considered problem solving or adding value to the reader, you need to try another method.
One method that may work is to put your brilliance into words first, then place your keyword phrases within your content where it looks natural, makes sense and allows the wording to flow smoothly. I personally have done this many times, and I also suggest this to my SEO clients.
I recommend to them that they write their article and submit it as a draft on their blog, I will then find the most suitable, effective keyword phrases to match their topic and place the keyword phrases for them using the best SEO practices.
Just keep in mind that inserting keyword phrases where they really don’t make any sense, just for the sake of attempting to increase website rankings is not a good idea, and won’t score you any points with the search engines.
After a person has read your information, this person should be inspired enough to browse for more. One thing you can do to influence the person to read more is to provide a link to a related post at the end of your article.
Once the person finally leaves your site, that person should have the feeling that you have solved his problem and that he has found the information that he was looking for.
Closing Comments – Effective Keyword Research Supporting Quality Content!
What you need to understand is that the search engines don’t rate your website as a whole, but the rating is based on each individual page.
In a nutshell… in order to be considered an authority in your Niche, you need to provide high quality content all the time… all pages must be informative and useful for the reader, but also contain keyword phrases to get the people to your site from the search engines.
If you can plan your content to include a compelling topic to write about, do your proper keyword research and selection, then be diligent with on page optimizing, you will be well on your way to a strong and successful SEO campaign.
A good place to start would be to follow the guideline in my ‘My 7 Optimizing Steps to Gain Gobbs of FREE Traffic!’. You will see that this is an outline to guide you from start to finish, for the way I have worked my articles with great success.
Following the prescription for success from the 7 optimizing steps mentioned directly above will help get your pages indexed within the search engine results pages… as long as you provide the quality content that is relevant to the reader’s search query, and it solves their problem or fulfills their need in some way, you will most likely find yourself with a loyal reader coming back for more.
For another great article that will help build your site as an authority, visit my ’10 Link Building Tips – How to Get Authority Backlinks!’
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About the Author (Author Profile)
John Engle, known as ‘The Blog Optimizer’, is a Search Engine Optimization Blogging Specialist Taking SEO by Storm! He Specializes in Keyword Research and On Page Optimization. If You are a Busy Entrepreneur that Would Rather Concentrate on What You Do Best, Leave the Keyword Research and Optimization to an SEO Specialist, Hire John as Your SEO Blog Post, On Page Optimizing Specialist.