My 7 Optimizing Steps to Gain Gobbs of FREE Traffic!
If you are writing blog posts weekly, but not putting in the extra effort to monetize and optimize your materials, you are not leveraging the full potential of your article which in turn is not making an impact with the search engines.
Blog Post Optimization… Back to the Basics!
With the Internet searcher relying on the search engine to produce results for their queries, I would hope that you would want to be a part of the results that show up if the subject happens to be information that you can offer to them?
Unless you have a personal blog, or work your blog as a hobby, the content on your site represents the product or service you offer and is important to your livelihood. Just having content on your site isn’t going to grab the search engines attention. You must do proper diligence in order to be found in the search engine results pages.
Below is a basic outline from start to finish with the way I have worked my articles with great success. I often get questions… “John, What is your blog optimizing process, and how do to gain so much Free traffic?” Below is the method I use from start to finish; from on page optimizing to the basic off page optimization.
I’m not going to go into detail here, I have just created an outline… I will then will shoot you over to an article I wrote on the subject which is in much greater detail.
1. Find Yourself a Compelling Topic to Write About
There are many ways to find subjects to write about… one great method that I have found useful is to read other people’s blog posts, which in turn gives me ideas to share with my followers. The method I would recommend is to put yourself in the mind of your reader for a minute and create a subject that you know they might like to read about.
You can go through comments that have been made and read between the lines (think outside the box) for what they may have not come out and directly asked you. Why not throw in a question at the end of your article asking your readers what is on their mind and what would they like to see you write about… after all, you are the expert in your field.
2. Keyword Research and Analysis
You’ll want to start with your main topic phrase then go from there, but keep in mind that the keyword phrases you choose will play a large role in determining where you will land in the search engine results pages.
Take keyword research seriously, because it may mean the difference between not being found anywhere on the Web, or being the first site that users click on when performing a search.
There is so much more along the lines of proper keyword research, so to help you in the right direction, head on over to the article I wrote which will help you get started with proper keyword research and analysis.
Be sure to follow the link at the end of the ‘Keyword Research and Analysis’ article which will help you put all your keyword research and optimization together… this article covers overlooked keyword research and its processes for the subject ‘How to Optimize for Google!’
3. Keyword Selection
Knowing the proper keyword selection method will increase your chances for ranking and finding yourself in the top listings of the search engine results pages. To help you with this process; if you haven’t already done so, please visit the ‘Keyword Optimization | How to Optimize for Google!’ article.
In order to have the best chances, choose only one main topic keyword phrase and go from there. Limit your blog post to the one primary keyword phrase, but make sure you have yourself a few variations of your main keyword phrase. These variations can be enhanced with the use of Semantically, Synonymous and Stemming style of keyword research which the above article will cover.
The Google Panda algorithm is on the look out for the reader friendly, natural flow of the written word, so be sure not to repeat your main keyword phrase over and over and over making it sound robotic.
For those of you that have the SEOPressor Plug-in and love to see your SEOPressor score increase through the repetition of your main keyword phrase, you need to read this post. Don’t get caught with your pants down, stay informed and read the article to keep yourself from being penalized.
4. Optimizing Your Blog Post
On Page Optimizing is a crucial part of best SEO practices… not only that, but it will boost the visibility of your blog article. This is a crucial part of your SEO campaign and should not be overlooked. Onpage optimization can be defined as factors that have an effect on your web site or blog page that will be listed in the organic or natural search engine results pages.
Mastering these on page factors can equal higher search engine results for your blog. Follow the link for my article ‘TOP 10 On Page Optimizing Factors to NEVER Forget!’… this article will cover 10 crucial areas of optimization that cannot and should not be ignored.
5. Syndicate Your Articles through Social Media Networks
Syndicating your blog posts through social media network venues is one of the ranking factors in the Google Panda algorithm… in other words, gaining social approval.
I have written an article about this called ‘Top 10 Social Networking Sites to Improve Your SEO!’… these are the most popular social networking sites on the Web today.
6. Link Building Tips
Inbound links is a crucial part of gaining authority and higher search engine rankings for your blog. Building backlinks should be as important to your SEO campaign as optimizing your blog posts for on page optimization.
Here is a great article to help you gain those high authority, inbound links to get you on your way to greater authority for your site. The higher authority your site is, the higher your pages will rank as a whole in the search engine results pages.
BONUS Link Building Tips: I wrote an article that will give you proven techniques for gaining the most traffic and inbound links from Article Directory Submission Sites.
This article is called ‘Get Dofollow Links from NoFollow Article Directory Sites!’… once you land on the page, scroll down to the headline that says “What YOU Need to DO to Gain these DoFollow Inbound Links!”; this is where you’ll find the SEO tips and tricks that many people don’t know about, to gain the extra traffic and precious, authority building backlinks.
7. Last but NOT Least, Tracking Keyword Performance
Through the help of Rank Tracker, I am able to monitor my keyword phrases to see the increase and decrease of my keyword phrase positions. The key to a successful SEO campaign is effective keyword rank monitoring… in other words, watching this movement will tell me what I am doing right and what I may need to improve on.
This Rank Tracker Tool allows me to do just that… I can evaluate what is working then rinse and repeat the process with my next piece of content. Follow the link to my Rank Tracker Review for the proven keyword ranking monitor.
A WordPress tool that I’d like to recommend that will help you follow and evaluate your SEO campaign is called Jetpack by WordPress.com.
This WordPress plugin will give you daily page views in real time, plus it will show you the quantity of pages that have been landed on which were people brought from the search engines, top posts and pages clicked, plus the search engine keyword terms used to land on your site. You can also go back on any day and see the results for that day.
Closing Comments about the Blog Post Optimization Process!
I’ve said it before, and I’ll say it again… search engine optimization is a gradual and ongoing process. Search engines like Google with their Panda Update is on a mission to stop those people from trying to find loop holes that will fast track them to greater rankings.
Follow the rules, and you and Google will get along just fine… break the rules and you will find yourself in the penalization jail which will put you on parole with a long, drawn out process of gaining Google’s trust back.
Taking the time to learn the ins and outs of the proper optimizing process of your blog posts is what is going to give you the results you want.
Another article you might like and the one I mentioned above under ‘Bonus Link Building Tips’ is ‘Get DoFollow Links from NoFollow Article Directory Sites!’… take a visit and be sure to comment if you like it!
Take a Minute to ‘LIKE’ our Facebook Business Page to Your Right, then Follow the Link to Join Our Facebook Group ‘Search Engine Optimization Tips for the Online Marketer!’… Make SURE to Come RIGHT Back and ADD Value with Leaving a Comment!
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About the Author (Author Profile)
John Engle, known as ‘The Blog Optimizer’, is a Search Engine Optimization Blogging Specialist Taking SEO by Storm! He Specializes in Keyword Research and On Page Optimization. If You are a Busy Entrepreneur that Would Rather Concentrate on What You Do Best, Leave the Keyword Research and Optimization to an SEO Specialist, Hire John as Your SEO Blog Post, On Page Optimizing Specialist.